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On behalf of the Entrepreneurship in the Arts Special Interest Group within USASBE, I am excited to invite you to attend the first Pre-Conference focused on arts entrepreneurship pedagogy at the 2012 USASBE National Conference in New Orleans.

Held on January 12th, 2012 it will be entitled Arts Entrepreneurship 101: Waking up Your Students and Teaching!

This pre-conference is designed to motivate, inspire, and unlock the creativity within our teaching, while also offering networking opportunities with the leading figures in this growing new field. The afternoon will include the following participant-focused components:

1) Interactive Pedagogical Sessions:

We are thrilled to announce our three featured presenters:

Robert Fishbone has been a successful, serial entrepreneur in the arts since graduating Antioch College in 1973: mural painter, musician/storyteller, art/music product designer, now author and speaker.  His interactive talks, actually performed, are on Creative Approaches to Entrepreneurship, aka, Crazy Ideas.  The Secret Weapon in the War on Boring ideas, Fishbone will be demonstrating his unique approach to teaching, and learning. To see how he does what he does, go to his website: http://www.robertfishbone.com.

Sarita Stewart has led a diverse career spanning more than 20 years in the music industry, including time as the Director of Marketing for Curb Records and U.S. Marketing Manager for AKG Acoustics. She has worked with major artists including Tim McGraw, LeAnn Rimes, Wynonna Judd, JoDee Messina, Lyle Lovett and the CCM group Selah, and managed the careers of Americana artists Julie Lee and Ed Pettersen. An emerging figure in the field of arts entrepreneurship pedagogy, she now teaches full-time at the Curb College of Entertainment and Music Business at Belmont University and will be presenting interactive approaches to teaching, modeled on her highly successful “Undergraduate Think-Tank” project.

Linda Essig heads Arizona State University’s arts entrepreneurship program, p.a.v.e, one of the leading programs in the nation. Since its inception in 2005, p.a.v.e has helped launch 27 arts-based ventures into the Phoenix area and beyond. She was Founding Director of the School of Theatre and Film in the Herberger Institute for Design and the Arts where she also served as Artistic Director of the school’s MainStage Season from 2004–2010. A professional lighting designer, Essig has designed lighting for theatres throughout the country including Cleveland Playhouse, Milwaukee Rep, Missouri Rep, Utah Shakespearean Festival, Skylight Opera, La Mama ETC, Pioneer Theatre, Madison Repertory Theatre and others. She has received funding for her work from the Kauffman Foundation, the National Endowment for the Arts, the City of Tempe, and the Arizona Commission on the Arts. As an author she has published widely, and her blog http://creativeinfrastructure.wordpress.com<http://creativeinfrastructure.wordpress.com/&gt; covers arts entrepreneurship, arts policy, higher education in the arts and, occasionally, cooking. She will be showcasing some of the pedagogical techniques that drive p.a.v.e.

These dynamic arts entrepreneurship educators will have 30 minutes each to present the most innovative aspects of their curriculum and pedagogy. Their sessions will focus on:

*   In-class activities;
*   Group exercises based on real-world challenges;
*   A brief presentation of their pedagogical philosophy.

In building this snapshot of the diverse pedagogical strategies in practice within arts entrepreneurship, our featured educators are encouraged to present their most interactive – if not the most daring – teaching techniques.

2) Panel Discussion:

A panel of educators and students including representatives from Loyola University (New Orleans) and New Orleans-based working artists will then lead a 60 minute interactive discussion critiquing each presentation based on various criteria such as: effectiveness in the classroom, innovation, transportability to different disciplines, and imagined real-world applicability.

3) Roundtables:

Finally, each panelist and presenter will be paired up with participants at our closing 60 minute roundtable session – ideally comprised of “pods” from tertiary institutions and New Orleans-based working artists – to discuss applying techniques and/or strategies to various individual professional challenges.

In addition to breaking ground with the content of this pre-conference, we are also thrilled to announce a one-day registration rate of $150 for members and $175 for non-members.

Registration may be completed on-site at USASBE in New Orleans.

For more information on USASBE and 2012 conference registration, please click here.

Please consider attending this groundbreaking afternoon that we hope will bring together the diaspora of arts entrepreneurship professionals, educators, and students from across the nation through dynamic programming. We are thrilled to invite you to New Orleans and help energize the field towards tackling the next generation of pedagogical challenges.

Hope to see you there!


Jonathan Kuuskoski (MM ’09)
Co-Vice Chair, Entrepreneurship in the Arts Special Interest Group
United States Association for Small Business and Entrepreneurship

Coordinator of Outreach and Community Programs
School of Music, University of Missouri
140 Fine Arts Building
Columbia, MO 65211